Fitness Superstore comes to London
1 February 2017
Fitness Superstore is delighted to announce the opening of two new London stores this February 2017, located in both the North and South of the Capital. Further amplifying Fitness Superstore’s position as the largest retailer of fitness equipment in the UK, the expansion will see the retailer’s total number of stores increase from nine to 11 nationwide. This is in addition to its commercial showroom, based at its Northampton headquarters.
The two new stores are based in key locations in the Capital. The first to open will be the North London store, opening on Friday 10 February 2017. The store takes up residence in a prime spot alongside London's Premier Inn Hendon, Colindale. Just off junction 1 of the M1 on Edgware Road/A5, it is easily accessible with store-front parking and is just 15 minutes from Wembley Park. The opening of the South London showroom will follow, with the launch scheduled for week commencing 27 February. Situated on Wandsworth High Street, this is just one mile from Wandsworth Town Station and a two-minute walk from Southside Shopping Centre. It is easily accessible to Central London, Battersea and Richmond. Both stores offer disabled access and toilet facilities.
The North and South London showrooms are 8,000sqft and 5,000sqft respectively and will be stocked with the highest quality home and commercial fitness equipment available on today’s market, at the most competitive prices. Customers are able to browse a broad range of cardio and strength equipment to suit every level of fitness enthusiast from leading brands. These include Body-Solid, Bowflex, Powertec, Life Fitness, Technogym, Horizon Fitness, Nordic Track, Vision Fitness and many more.
Customers will benefit from being able to try before they buy as well as seek advice from the retailer’s experienced staff. Fitness Superstore’s sales advisors share a genuine interest in fitness, with many coming from a sporting or Personal Training background. Regularly trained by the brands’ experts themselves, they have a superior knowledge of all equipment, be it treadmills, exercise bikes, elliptical cross-trainers or strength equipment, and can therefore assist clients in choosing the right options to reach their goals.
Fitness Superstore Retail Marketing Manager, Daniel Crawford commented, “We’re incredibly excited to be adding two new stores to our Fitness Superstore family. It’s a long overdue and much anticipated return to London, following the decision two years ago to relocate the original London-based store. We’re thrilled with both locations we’ve selected and are really pleased to be able to offer the option for our London-based customers to trial our equipment before making their investment.”
Founded in 1994, Fitness Superstore is the largest retailer of specialist fitness equipment in the UK with 11 showrooms nationwide. The company also has a dedicated commercial department specialising in B2B sales. For more information about Fitness Superstore, visit their website www.fitness-superstore.co.uk.