Adidas - a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf "Adi" Dassler has long become reality and his corporate philosophy the guiding principle for successor generations.
The idea was as simple as it was brilliant. Adi Dassler's aim was to provide every athlete with the best possible equipment. It all began in 1920 when Adi Dassler made his first shoes using the few materials available after the First World War.
Today, the Adidas product range extends from footwear and apparel to accessories for all kinds of different sports including Boxing, as well as fitness equipment. The key priorities are: running, football, basketball, boxing and other forms of fitness and strength training.