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01604 673000

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Call: 9am-6pm (Mon - Fri) | 9am-6pm (Sat) | 11am-4pm (Sun)

Norwich 9000 Sq Ft Showroom

1-7 St Stephens Road
Norwich, Norwich

United Kingdom

Phone: 01603 980380


Size: 9000 Sq Ft

Normal opening hours

Sun:11:00 - 16:00
Mon:9:00 - 17:30
Tue:9:00 - 17:30
Wed:9:00 - 17:30
Thur:9:00 - 17:30
Fri:9:00 - 17:30
Sat:9:00 - 17:00

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Stores Re-Opening

We are delighted to announce that our showrooms will be open to customers from 15th June (Manchester store postponed until 18th June 2020).

Importance Notice Regarding Restricted Service and Product Availability in Stores

Our retail showrooms will be restricted to viewing product, controlled customer demonstrations and placing orders for home delivery only. Unfortunately, due to huge demand for home fitness equipment at this time (caused by COVID-19 lockdown restrictions) stock levels are extremely depleted; consequently, items can not be collected from the stores and many “in store” display models may not be in stock for immediate delivery, and in some cases may be out of stock for many months. Moreover, collection of new equipment from our Northampton distribution centre has been temporarily suspended.

Importance Notice Regarding COVID-19 Social Distancing Guidelines

There will unfortunately be restricted access in our showrooms,  allowing only two households (a maximum of four people per household)  in a store at any one time. This will allow “one to one” service from our sales staff and will enable the required two meter social distancing to take place. Please note you will be asked to use hand sanitiser (provided) before entering the store and regrettably we can not accept cash or cheques at this time.

Store Information

Set in a prime location within Norwich, our brand new multi-level store can be found just two-minutes away from intu Chapelfield, and allows us to welcome a new wave of customers. Open 7 days a week, it covers 9000sfqt making it one of the largest fitness showrooms in Europe, and houses an unbeatable product range from some of the industry’s biggest brands – including Life Fitness, Matrix, Bowflex and more. You’ll find everything from treadmills to multi-gyms on display, all available to try for yourself as you browse before purchasing. Our helpful staff are on hand throughout the duration of your visit, demonstrating the equipment’s functionality and offering guidance on all things fitness.

You don’t have to worry about parking – we’re directly across from the NCP St Stephens Car Park, or you can use Chapelfield Car Park just down the road. If you’re heading into the centre by bus, the station is just a three-minute walk away. Or, if you’re travelling into Norwich by train, the store is less than a 20-minute walk from the train station. We look forward to seeing you in store soon!