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Fitness Superstore showcases the latest in design for home fitness at the Ideal Home Show 2015

18 March 2015

Fitness Superstore is delighted to be returning to the Ideal Home Show London where they will be showcasing the latest in design for home fitness equipment. With a wide selection of innovative home fitness options on the stand, it will demonstrate how fitness can be integrated into the home conveniently, whilst seamlessly complementing the home environment. Top name brands from the industry including Life Fitness, Technogym and Power Plate will be there to try, including exciting new product launches.

Fitness Superstore will have a collection of the most exciting product innovations. This includes world-renowned Technogym, announced as their new premium partner in 2015. Their range of home cardiovascular fitness equipment has been modelled on their commercial models and feature innovative, engaging consoles, sleek aesthetics and flexible training options. Part of their Forma line, the Technogym Bike Forma and the Synchro Forma Elliptical Cross Trainer will be available to try on the stand.

Other world-class brands on the stand include Life Fitness, NordicTrack, Power Plate, Octane Fitness, Schwinn, FluidRower and Vectra. Fitness Superstore has hand-picked some excellent fitness products, ideal for the home. Products visitors can browse and try out include:

  • Life Fitness – The Life Fitness Lifecycle GX Home Exercise Bike, which has been adapted from the commercial model, used in health clubs across the globe and the T5 Treadmill with Track Plus console, which offers an engaging home workout with 14 workouts and RunSocial (formally Paofit) app compatibility.
  • NordicTrack – Outstanding home training options including the 11.5 Elliptical Crosstrainer with innovative power incline and T18 Treadmill, both which fold for tidy storage and the innovative GX3.2 Home Cycle. All three machines offer optional exciting virtual training via either the iFIt Live module add-on or SD cards.
  • Power Plate – the Power Plate my7 uses low-stress vibrations to provide exercisers with a total-body workout in just 30 minutes. It’s got 250+ workouts and an intuitive touchscreen.
  • Octane Fitness - Octane cross trainers offer the smoothest, most comfortable workout and have been ergonomically designed to ensure exercisers utilise the correct form and maximise calorie burn. The Octane Q35c and Q47xi ellipticals will be at the show to try.

Fitness Superstore is offering 5% off purchases (some exclusions apply) throughout the duration of the show and valid up to 2 weeks after the show (20 April). They will also be running a competition on the stand for a chance to win a £100 Fitness Superstore voucher. You can speak to them about their design, delivery and installation services.

Managing Director of Fitness Superstore, Paul Walker commented, “We’re thrilled to be returning to the Ideal Home Show this year. After more than 20 years in the business and with 11 showrooms nationwide, we’ve developed a thorough understanding and depth of knowledge of the fitness industry and our customers’ needs. Our expert showroom staff will be on hand to offer professional advice to stand visitors throughout the show to help them make the best choices to suit them.”

Fitness Superstore will be on stand T878 from Friday 20 March - Monday 6 April. Visitors are welcome to browse their products, speak to their experts and enjoy product demonstrations. There will also be an exclusive show brochure to take away.

Founded in 1994, Fitness Superstore is the largest retailer of specialist fitness equipment in the UK with11 showrooms nationwide. The company also has a dedicated commercial department specialising in B2B sales. For more information about Fitness Superstore, visit their website

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