Cookie Policy

By continuing to browse our site, you consent to us placing cookies on your computer (unless you have chosen to disable them via your browser).

What are Cookies?

Cookies are small text files that a site or its service provider transfers to your computer or mobile device through your web browser (if you allow this) as you browse the internet. This enables the site or service provider’s systems to recognise your browser and capture and remember certain information.

Cookies can be used for many different purposes. They can help:

  • search engines remember which language you want your search results to be in
  • identify and fix errors
  • websites remember your preferences so that you don’t have to customise every time you browse
  • websites deliver a better service by showing you relevant content
  • you to share pages with social networks like Facebook and Twitter

Websites need to use cookies in order to function properly. If cookies aren't enabled on your computer or other device, it will mean that your browsing or shopping experience will be limited. Some active content, videos and online shopping baskets, for example, may not work correctly.

Our Use of Cookies

We use cookies because we want to make our website user-friendly and are therefore interested in user behaviour. The data we collect using cookies helps us understand our customers better so that we can deliver an improved user experience.

By understanding and saving your preferences during visits to our website, we can enhance your future visits by tailoring our content to match your needs. We also use cookies to keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

Generally our cookies don't store sensitive or personally identifiable information such as your name and address or credit card details.

Cookies We Use

By using our website you agree we may place these types of cookies on your device.

  • Strictly Necessary Cookies: These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services such as shopping baskets or e-billing cannot be provided.
  • Performance Cookies: These cookies collect information about how visitors use a website, including which pages visited most often. Some of these are analytics cookies set using third party web analytics software. Like many companies, we use Google Analytics to help us monitor our website traffic. All information these cookies collect is aggregated and therefore anonymous and does not affect your privacy. We also use these cookies to highlight Fitness Superstore products which we think will be of interest to you based on your use of our website. 
  • Functionality Cookies: These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business or servicing you. Fitness Superstore requires those third parties to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or other’s rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Strictly Necessary Cookies

Name

Domain

Duration

PHPSESSID

.fitness-superstore.co.uk

an hour

Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.

section_data_ids

www.fitness-superstore.co.uk

an hour

Facilitates caching of content on the browser to make pages load faster.

Preference cookies

Name

Domain

Duration

lidc

.linkedin.com

a day

Used by LinkedIn for routing.

li_gc

.linkedin.com

6 months

Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes

form_key

www.fitness-superstore.co.uk

a day

A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF). Used by Magento.

AWSALBCORS

widget-mediator.zopim.com

7 days

Amazon Web Services cookie. This cookie enables us to allocate server traffic to make the user experience as smooth as possible. A so-called load balancer is used to determine which server currently has the best availability. The information generated cannot identify you as an individual.

__zlcmid

.fitness-superstore.co.uk

a year

This cookie is used by Zendesk to enable cookie consent for the Chat widget & & Web SDK

mage-cache-storage

www.fitness-superstore.co.uk

an hour

Local storage of visitor-specific content that enables ecommerce functions. Used by Magento.

mage-cache-storage-section-invalidation

www.fitness-superstore.co.uk

an hour

Forces local storage of specific content sections that should be invalidated. Used by Magento.

mage-messages

www.fitness-superstore.co.uk

an hour

This cookie tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. Used by Magento.

recently_viewed_product

www.fitness-superstore.co.uk

an hour

Stores recently viewed products. Used by Magento.

recently_viewed_product_previous

www.fitness-superstore.co.uk

an hour

not used

recently_compared_product

www.fitness-superstore.co.uk

an hour

Not used

recently_compared_product_previous

www.fitness-superstore.co.uk

an hour

Not used

product_data_storage

www.fitness-superstore.co.uk

an hour

Stores configuration for product data related to Recently Viewed. Used by Magento.

form_key

.fitness-superstore.co.uk

an hour

A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF). Used by Magento.

X-Magento-Vary

www.fitness-superstore.co.uk

an hour

Used by Magento for configuration setting that improves performance when using Varnish static content caching.

mage-cache-storage

Persistent

Local storage of visitor-specific content that enables ecommerce functions. Used by Magento.

mage-cache-storage-section-invalidation

Persistent

Forces local storage of specific content sections that should be invalidated. Used by Magento.

recently_compared_product_previous

Persistent

Not used

recently_compared_product

Persistent

Not used

product_data_storage

Persistent

Stores configuration for product data related to Recently Viewed. Used by Magento.

recently_viewed_product

Persistent

Stores recently viewed products. Used by Magento.

recently_viewed_product_previous

Persistent

not used

Performance cookies

Name

Domain

Duration

_sp_ses.*

www.fitness-superstore.co.uk

30 minutes

Cookie used to track user consumption of content published using Content Marketing as a part of the Analytics package offered within the application.

_ga_*

.fitness-superstore.co.uk

a year

Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.

bcookie

.linkedin.com

a year

This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

MUID

.bing.com

a year

Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

_hjSessionUser_*

.fitness-superstore.co.uk

a year

Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

_hjSession_*

.fitness-superstore.co.uk

30 minutes

A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.

_sp_id.*

www.fitness-superstore.co.uk

a year

Cookie used to track user consumption of content published using Content Marketing as a part of the Analytics package offered within the application.

_ga

.fitness-superstore.co.uk

a year

Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.

_gid

.fitness-superstore.co.uk

a day

Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.

_gat

.fitness-superstore.co.uk

a minute

Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites)

tt_sessionId

Session

Used by the social networking service, TikTok, for tracking the use of embedded services.

tt_pixel_session_index

Session

Used by the social networking service, TikTok, for tracking the use of embedded services.

tt_appInfo

Session

Used by the social networking service, TikTok, for tracking the use of embedded services.

Marketing cookies

Name

Domain

Duration

__kla_id

www.fitness-superstore.co.uk

a year

This cookie is used to collect information on the visitor's behaviour. This information will be stored for internal use on the website – internal analytics is used to optimise the websites or to register if the visitor has subscribed to a newsletter.

_gcl_au

.fitness-superstore.co.uk

3 months

Used by Google AdSense to understand user interaction with the website by generating analytical data.

test_cookie

.doubleclick.net

15 minutes

Used to check if the user's browser supports cookies

_ttp

.tiktok.com

a year

We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.

li_sugr

.linkedin.com

3 months

The cookie is set by Linked and used to store browser details.

_uetsid

.fitness-superstore.co.uk

a day

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.

_uetvid

.fitness-superstore.co.uk

a year

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.

_fbp

.fitness-superstore.co.uk

3 months

Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers.

UserMatchHistory

.linkedin.com

a month

LinkedIn Ads ID syncing

AnalyticsSyncHistory

.linkedin.com

a month

Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions.

_tt_enable_cookie

.fitness-superstore.co.uk

a year

We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.

_ttp

.fitness-superstore.co.uk

a year

We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.

bscookie

.www.linkedin.com

a year

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

_uetvid_exp

Persistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.

lastExternalReferrer

Persistent

Detects how the user reached the website by registering their last URL-address.

_uetsid_exp

Persistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.

lastExternalReferrerTime

Persistent

Detects how the user reached the website by registering their last URL-address.

_uetvid

Persistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.

_uetsid

Persistent

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.