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New award-winning Bowflex MAX Trainer® delivers 14-Minute Total Body Workout Exclusive to Fitness Superstore

29 July 2015

Now available in the United Kingdom and exclusive to Fitness Superstore, the new MAX Trainer from Bowflex (Nautlilus Inc.) is an all-in-one cardio machine that combines the power of an elliptical and stair stepper to create a one-of-a-kind full body workout that delivers incredible results in 14 minutes. Blitzing 2.5 times more calories than any other cardio machine and engaging 80% more upper body muscles, this revolutionary cardio machine has already earned stellar reviews in the United States and is now here for the UK market.

“The Bowflex MAX Trainer is unlike anything else on the market today, and is an example of how our team’s deep expertise and understanding of the fitness industry enabled us to create a cardio machine that integrated technology and design in a product that motivates consumers and gets them results,” said Tom Moran, vice president of product development for Nautilus, Inc.

The sleek cardio machine was designed to motivate and challenge users through a full-body workout in the comfort of their own home. Both MAX Trainer models – the M3 and the M5 - burn up to 2.5 times the calories of other exercise equipment with the included MAX Interval™ Workout, saving the issue of lack of time to get fit. They are also virtually impact-free and are incredibly space-efficient.

Key features and benefits

  • The 14-minute MAX Interval™ Workout - Lack of time is no longer an obstacle to fitness. Just 14 minutes long, this high energy workout provides all the benefits of a much longer cardio workout. Increased endurance, improved fitness and MAX calorie scorching!
  • Burns 2.5x more calories every minute - Compared with treadmills, steppers and ellipticals used at the same intensity and speed, users on the MAX Trainer blitzed more calories by up to 2.5 times per minute. That’s 600 calories+ in just 30 minutes.
  • Full body engagement - Activating more core and lower body muscles plus a huge 80% more upper body muscles than ellipticals, it’s total body training all in one. Plus, it’s 200% better on the joints than treadmills.
  • The Afterburn Effect - Keeping the body guessing with its interval training (short bursts of high intensity followed by rest periods), users burn calories long after they’ve stepped off the machine, with calorie burn lasting up to 48 hours.

Standing out among 4, 928 submissions, the Bowflex MAX Trainer was crowned the winner of the prestigious Red Dot Design Award 2015 (one of the most renowned design competitions in the world) for design and innovation, standing out for its revolution, functionality, ergonomics and durability.

 The MAX Trainer is available from mid-August at Fitness Superstore, online at or in-store. A model is already available for demonstration at Fitness Superstore Northampton Showroom. From mid-August, demonstrations are also available at 8 of our other UK stores including Leeds, Manchester, Tunbridge Wells, Frimley, Gloucester, Chelmsford, Newcastle and Livingston.  Please contact Fitness Superstore on 01604 673000 to arrange a demo.

Paul Walker, Managing Director of Fitness Superstore said, “We are thrilled to have exclusivity on the MAX Trainer. We know that finding time to train is an issue for many of us so what’s exciting about this machine is that it offers the same results of other cardio machines but in less than half the time. We’re excited about its impact here in the UK.”

For more information and videos of the MAX Trainer, see