Rowing Machines

Discover our complete range of rowing machines for sale, each designed to deliver a full-body cardio workout while reducing joint impact. At Fitness Superstore, we offer options from compact home rowing machines to heavy-duty commercial indoor rowers, with our collection combining performance, advanced technology and long-term durability. If you’re building a home gym, upgrading a professional fitness facility or just searching for the best rowing machine for low-impact cardio training, you’ll find high-quality options built to perform at Fitness Superstore.

How a Rowing Machine Can Help You Achieve Your Fitness Goals

A rowing machine (also known as an indoor rower or erg) is one of the most effective pieces of low-impact, full-body cardio equipment. Unlike treadmills and exercise bikes, rowing machines engage up to 85% of your muscles in a single fluid movement – including your legs, back, core and arms. Exercising on a rowing machine is ideal for improving cardiovascular endurance, building functional strength, getting an effective HIIT workout, or as cross-training for runners and other athletes. As rowing is a low-impact movement, it reduces stress on knees and ankles while still delivering high calorie burn and total-body activation, helping you stay injury-free as you chase your fitness goals.

Types of Rowing Machines

The main component that differentiates one rowing machine from another is its resistance type, with water resistance, magnetic resistance and air resistance rowers among the most popular. Different resistance types create different rowing experiences, however:

Air Resistance Rowers

Fitted with a flywheel and fan that spins when you pull the handle, air rowers typically create more resistance as you row harder and faster. Some air resistance rowing machines have a lever that adjusts the angle of the fan’s blades to create even more drag.

Magnetic Resistance Rowers

Magnetic rowers are also equipped with a flywheel, with strong magnets that slow its movement depending on the resistance level selected. The higher the chosen resistance, the closer the magnets move to the flywheel, and the more effort you have to put in to get the flywheel to move. Magnetic rowers often boast a smooth rowing simulation and are much quieter in use than other rowing machine types. 

Water Rowers/Fluid Rowers

The most realistic rowing feel of all rowing machines, water rowers (or fluid rowers) have a filled water tank that delivers the sight and sound of rowing on open water. Inside each tank are propellers, creating drag as they move through the water when you start to row. Some water rowing machines let you control the volume of water inside the tank to tailor your resistance – the more water there is in the tank, the more resistance you’ll feel.

What to Consider When Buying a Rowing Machine

Here are some of the main features to consider when choosing your home or facility’s next rowing machine:

Resistance Type

Select air or water for realistic rowing dynamics, or magnetic for quieter indoor workouts.

Frame and Structure

Commercial environments will require heavy-duty steel frames, while home gyms may prioritise a smaller frame and foldable storage.

Console and Connectivity

If connectivity is important for you, look for LCD or touchscreen displays with Bluetooth compatibility and integration with fitness apps like iFIT, Kinomap and more.

Rail Length and User Capacity

Ensure the sliding rail accommodates your height and stroke length comfortably. Visit one of our store's to try the rower in person if you're at all unsure of which rower might suit you best.

Storage and Footprint

Many modern rowing machines fold or stand vertically for easy storage – ideal for space-conscious home gyms. 

Build and Warranty

All rowing machines will come with a warranty – choose the model that suits your use case the best. 

Rowing Machine FAQs

What are the benefits of using a rowing machine?

Full Body Workout

Every stroke on a rowing machine engages your legs, glutes, core, back and arms. In fact, rowing effectively engages up to 85% of your muscles.Low-Impact Cardio
Training on a rowing machine reduces strain on your joints compared to activities like running, minimising the risk of injury. 

High Calorie Burn

Depending on intensity, rowing is an efficient fat-burning workout.

Improved Posture and Core Strength

Rowing helps to strengthen your core and back while correcting any muscle imbalances that come from sitting or slouching over a desk during the day.

Space Efficient

Certain indoor rowers fold or stand upright as a handy vertical storage solution.

Training Variety

While the rowing motion is the same, rowing machines are ideal for HIIT sessions, endurance training, rehabilitation programs and general cardiovascular conditioning. 

Is 10 minutes of rowing a day enough?

Using a rowing machine for at least 10 minutes a day is enough – particularly for beginners – to improve your rowing form, build cardiovascular fitness and develop a consistent training habit. As you adapt, gradually increasing the length of your workouts can lead to significant progress.

How should I care for my rowing machine?

Regular rowing machine maintenance is essential to keep your rower in use for as long as possible. Wiping down the rowing machine after use is a good place to start, with periodic deep cleans using a cleaning spray to avoid corrosion from sweat. Check for loose parts, bolts or straps often, and lubricate any moving parts to maintain your rower’s smooth motion. If you have a water-powered rowing machine, we recommend treating the water inside of the machine’s tank with a purification tablet every few months to keep it looking clean and fresh.

Why Buy Your Rowing Machine from Fitness Superstore

•    We stock more rowing machines than anyone else in the UK.
•    We offer a range of payment options, including interest free finance and buy now, pay later schemes. You can find more information on our finance options page.
•    Fastest delivery – many of our rowing machines are available for next day or Saturday delivery, and you can even choose your delivery date.
•    Our 14-day Price Promise guarantees that you purchase a rowing machine at the lowest price. If you subsequently find the same like-for-like product at a lower price, we will refund 110% of the difference immediately.
•    Ex-display options: As well as brand new, we also have a small selection of second hand and ex-display treadmills available to purchase and pick-up from our store locations.