Here at FS HQ, we’re all pretty excited about the imminent opening of not one, but TWO brand new London stores. Positioned in the North and South of the Capital, we can’t wait to open the doors of these brand spanking new showrooms. This takes our total number of stores from nine to eleven nationwide.

The first to open its doors will be the North London store, opening this week on Friday 10 February 2017. It’s got a prime spot alongside London's Premier Inn Hendon, Colindale which is just off Junction 1 of the M1 on Edgware Road/A5. Not only is it easily accessible with store-front parking, it’s just fifteen minutes from Wembley Park. The South London showroom will follow, with the launch scheduled for week commencing 27 February. Situated on Wandsworth High Street, it’s just one mile from Wandsworth Town Station and a two-minute walk from Southside Shopping Centre. It’s easily accessible to Central London, Battersea and Richmond.

At 8,000sqft and 5,000sqft respectively, the North and South stores will of course be stocked with the very best in quality home and commercial fitness equipment. Customers can visit at their leisure and check out our broad range of cardio and strength equipment, which caters to every level of fitness enthusiast from our leading brands. These include Body-Solid, Bowflex, Powertec, Life Fitness, Technogym, Horizon Fitness, Nordic Track, Vision Fitness, and many more.

We’re big advocates of trying before you buy, so the showrooms offer the chance to do just that, as well as seek advice from our experienced staff (they’re a chirpy bunch too, even if we do say so ourselves!). Our sales advisors share a genuine interest in fitness, with many coming from a sporting or Personal Training background. Regularly trained by the brands’ experts themselves, they have a superior knowledge of all equipment, be it treadmills, exercise bikes, elliptical cross trainers or strength apparatus, and can therefore assist you in choosing the right options to reach your goals.

Dan Crawford, our Retail Marketing Manager, commented, “We’re incredibly excited to be adding two new stores to our Fitness Superstore family. It’s a long overdue and much anticipated return to London, following the decision two years ago to relocate the original London-based store. We’re thrilled with both locations we’ve selected and are really pleased to be able to offer the option for our London-based customers to trial our equipment before making their investment.”

So, if you live in or near London – or even if you don’t – why not come along and check the showrooms out for yourself? Or if that’s too far, take your pick from one of our other Fitness Superstore UK showrooms. They might not have the lovely “brand new store aroma” lingering in the air, but the fitness equipment is just as high calibre!

Find out more about Fitness Superstore North London and Fitness Superstore South London.