Fitness Superstore is coming to Norwich!

Here are Fitness Superstore, we are delighted to reveal the imminent opening of a brand new showroom in Norwich! Raising our nationwide total from 10 to 11, this addition see’s us bring one of Europe’s largest fitness stores of its kind to Norfolk.


Just under two years on from our last store opening in London, our Norwich showroom will officially open its doors on Friday 1st February 2019. It’s just a three-minute walk from Norwich bus station, and can be found just opposite intu Chapelfield, 1-7 St Stephens Road in the very heart of the city. If you’re travelling by car, you can find parking at the NCP St Stephens adjacent to the store, or use Chapelfield Car Park, which is slightly further on down the road.

Covering 9000sqft, the multi-level Norwich store will house an unbeatable range of fitness products from some of the industry’s biggest brands, including Life Fitness, Matrix, Bowflex and more. All of which you’re free to try before you buy – so make sure you drop by to give that treadmill or multi-gym you’ve had your eye on a test run!

Benefit from the advice of our experienced staff, with sales advisors all sharing a genuine interest in fitness. Regularly trained by the product manufacturers, they have a superior knowledge of all equipment, be it treadmills, exercise bikes, cross trainers or strength apparatus, and can therefore effectively assist in choosing the right options to reach your goals.

Our Retail Marketing Manager, Dan Crawford said, “We’re delighted to be able to finally bring Fitness Superstore to Norwich. The move into Norfolk is long overdue, and allows us to welcome a host of new customers. Our new store is in an ideal location within the city centre, so it’s easy for all visitors to come in and give our equipment a trial before purchase.”

So, if you’re in or around Norfolk, make sure you head along to our showroom, and get yourself fully kitted out ready to hit your fitness goals!

Find out more about Fitness Superstore Norwich.

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Fitness Superstore

A "Bricks & Mortar" retailer founded in 1994, Fitness Superstore is the largest supplier of specialist fitness equipment in the UK, with eleven stores nationwide.
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