We’re delighted to announce that two new stores have joined the line-up of Fitness Superstore showrooms! Currently due to open on April 12th (per latest Government guidance), you’ll now be able to find us in Exeter and Sheffield too!

Get to know your new stores a little before you can come and see us…


Found on Market Street in the centre of the city, this store is ideally positioned to welcome customers from across the South West. We’ve handpicked an impressive range of fitness equipment from industry-leading manufacturers (including favourites like Life Fitness, Matrix, Powertec and more), all available for you to try before you buy in-store. Our knowledgeable sales team are ready to go the extra mile to ensure you make the right choices to compliment your training and personal goals, offering guidance and inspiration on all things fitness.


The new opening at Sheffield coincides with the closing of our store in Leeds, as we move to a site that’s bigger, better, and still within reach for those across Yorkshire. Located in Meadowhall Retail Park, this store is just a short walk away from the popular Meadowhall Shopping Centre. Open 7-days-a-week, it’s packed with high-quality fitness equipment, including cardio, strength, and functional fitness accessories. When visiting, you’ll be able to jump on whatever piece of equipment takes your fancy to really put it through its paces before you buy, so you can be confident you’re purchasing the best products for your personal needs and fitness goals. Don’t forget, our fully-trained and qualified staff will always be on hand to assist with any questions of queries you may have!

Our Retail Marketing Manager, Daniel Crawford said, “Based on the current climate, we are finding that people are more inclined to continue their training at home. As such, we’ve been able to continue to buck the trend of the high street and expand again into some popular areas, and are looking forward to welcoming customers back in-store.”

Just over two years on from our last store opening in Norwich, these new additions will see both Exeter and Sheffield boast one of Europe’s largest fitness showrooms of its kind. So, if you’re in or around Yorkshire or the South West, make sure you head along to our new showrooms, and get yourself fully kitted out ready to continue smashing your fitness goals from the comfort of your own home!

Find out more about Fitness Superstore Exeter and Fitness Superstore Sheffield.