New Product Innovations Prove a Big Hit at LIW!

By Charlie Adams Leisure Industry Week, or LIW as it’s more commonly referred, is without doubt the leading UK exhibition for the leisure industry. Held at the NEC Birmingham on 30 Sep - 2 Oct and bringing leisure professionals together under one roof, it was a fantastic opportunity to discuss growing trends in the fitness industry. I was thrilled to join the Fitness Superstore team at our stand, where we were showcasing some brand new innovations in fitness equipment. The energy at this year’s LIW was insatiable. Across the 3 days in September and October, we got to see so many faces – both familiar and brand new, exhibit our commercial fitness equipment and fully establish our position as a supplier of full commercial products and services, not only consumer. Talking points... A key talking point at the show was the growing trend towards high intensity interval training (HIIT) such as Tabata and CrossFit. It was really interesting to discuss the emerging need for new, cutting edge ideas for exercise that fits into everyday living. This is certainly one trend that’s not going anywhere any time soon, and this is why we continue to increase our range of functional fitness equipment at Fitness Superstore for both home and commercial use. [caption id="attachment_484" align="alignnone" width="580"] Fitness Superstore stand at LIW 2014[/caption] The Big Showcase – NEW Full Commercial FluidRowers A big highlight for us at this year’s LIW was the unveiling of 3 brand new FluidRower full commercial rowing machines – the Apollo Pro, Viking Pro and Vortex Pro2. With all of these on display, they proved a big hit with visitors to the stand. Testing out the Fluid Rowers was pretty much non-stop, with leisure professionals championing their incredible rigidity, ultra-smooth motion and realism to on-water rowing, which is all thanks to their patented twin tank variable fluid resistance technology. [caption id="attachment_485" align="alignnone" width="580"] Brand new commercial FluidRowers[/caption] Available in December this year, it was great to showcase these brand new machines and receive the positive feedback at the show. We have a selection of these new models available for demonstration at our Northampton commercial showroom, also home to our dedicated commercial sales division. Other key product highlights Vision Fitness 60 Series: Another popular product range on the stand was the Vision Fitness 60 Series, made up of the T60 Treadmill, U60 Upright Bike and S60 Elliptical Trainer. An impressive cardio suite suitable for smaller/mid-size commercial environments, these received great interest on the day with visitors impressed by the customisable features and high quality mix of style and form. Body-Solid Commercial Strength Equipment: We had a great selection of the always popular Body-Solid equipment on the stand. This included the Pro Club Line Multi-Rack and Body-Solid Functional Training Centre, which is an incredible platform offering unlimited exercise opportunities. Overall, it was a fantastic 3 days at this year’s show. A massive thank you to everyone who visited us at our stand. Charlie Adams is Fitness Superstore's Business Development Manager.